

Denim Hunting Jacket
A jacket made for men and women.
On a trip to Lancashire last winter (not a long trip, but a trip is a trip) to visit one of our manufacturers, a friend suggested that Sarah might visit an interesting local mill. She immediately managed to arrange a tour, where she came across a narrow, broken loom. The loom had once been used to weave denim, but was now essentially abandoned, thick with dust.
But there were some denim end-of-rolls left and spotting them, Sarah nearly passed out with excitement. (‘I almost fell on the floor, writhing with joy’). These jackets use some of that denim and as such are the Holy Grail for us.
Anyway.
“It ain’t what you do.
It’s the way that you do it.”
Sarah has long planned to design a jacket based on some old hunting/shooting coats in our archive and this jacket is it. It has taken time; this is its fourth physical iteration. This runs contrary to my instincts; I am very much a ‘why do tomorrow what you can do today?’ kind of person. But Sarah was determined to do it properly and properly meant slowly, in a considered and detail-driven way and she was right.
This has a lovely drape, in thick, hard wearing but soft denim. It has a slight crop, and a good boxy feel; not oversized but just right. The collar is wide and open so it looks and feels great buttoned or unbuttoned. The jacket is at once elegant and casual, with hand-warming and button-up pockets, as well as an inside pocket.
To me, it feels perfect, the weight is good, the sleeves just right and the large buttons are perfectly proportioned. It has an embroidered G / H at the back and our new ‘It ain’t what you do, it’s the way that you do it’ label inside as a reminder that this not only looks great and works well, but has real depth, soul and provenance to it.
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